Keith Emery has been involved in Hotel General Management, Operations, Marketing, Selling and Sales Promotion, Training and Consultancy within the Tourism Industry throughout his career (38 years in Scotland). He therefore has a sound understanding of the Tourism Industry, the Scottish markets and of the likely training needs for delegates.
He is a professionally trained Hotelier, a Consultant and a fully qualified Training Officer. His early career involved a classical practical training in all aspects of hotel keeping. He qualified for full membership of the Hotel and Catering International Association at Henley College. He is also a full member of the British Institute of Innkeeping and the Tourism Society. His early management experience was gained in several large city centre hotels.
After leaving the industry post of Hotel General Manager after many years experience, he decided to change direction and so joined the Hotel and Catering Training Board with whom he worked for nine years, learning the craft of a trainer and a consultant. He studied Marketing at Cranfield Management Institute.
In 1986 he launched a consultancy and training practice (Empact Management & Training Services), which has now operated successfully for over 20 years.
Keith Emery is very familiar with modern training techniques, facilitation, action learning approaches and in particular on-site training, consultancy, business development advice and counseling with individuals. His areas of specialism cover the topics of sales and marketing, customer care and selling skills, trainer training, operations and financial management, high-level service skills, costing and control and management skills.
In July 2000 he was appointed an Accredited Training Consultant with HCIMA for the delivery of the service quality excellence 'HOSPITALITY ASSURED' Award. Scottish Enterprise National and the Highlands and Islands Enterprise appointed him as trainer for their new Tourism Initiative ‘One Hundred Thousand Welcomes’ in 2006.